Running a Business for Mutual Benefit

I recently did an interview with Lesley Hardy CEO of Events Of Distinction ATL (EOD). Lesley runs a lucrative event planning and party promotion business serving the Atlanta, GA area. Atlanta is known for its vibrant nightlife and current growth in the industry of entertainment, to many this is the perfect place to have a business like EOD.  There’s plenty of potential clients along with plenty upscale and emerging venues.

During my interview with Lesley we discussed the aspect of negotiating and deal making in regards to how her company conducts business. Being that EOD host events from corporate meetings to day parties, negotiating is how everything happens. From choosing the right venue, food, drinks, cost, etc. everything has to be negotiated in order for EOD to produce the best event possible.

One of the biggest aspects of business for EOD is the concept of mutual benefit. “ We always want to make our clients happy, but we also want to keep our business happy too” says Lesley. In the business of planning and promoting you are always at the mercy of your client trying to meet their every demand, request, and vision. When I discussed the structure of EOD I found that this business has to consider the benefits of their clients, themselves, and the companies they outsource. As Lesley pointed out “This means that we have to make decisions that please everyone and makes for win win situations”. 

This was a new discovery for me. Some businesses such as EOD have to consider themselves, those they serve and those that in turn serve them. It definitely made me more aware of the fact that events, large meetings, parties etc. are opportunities for companies like EOD to bring in business and clients, but to also develop business to business relationships because everyone can gain something in the process.

Please check out Events of Distinction ATL online here: Events of Distinction ATL